Whether you want to elevate your product presentations, visualize complex concepts, or tell your organization’s story in a more immersive way, Interactive Image can bring your ideas to life. Here are some key use cases:
1. Enhance Product Diagrams with Touchpoints
With Interactive Image, you can take detailed product diagrams and make them interactive. By mapping touchpoints onto different parts of the diagram, you can provide more in-depth information through pop-up lightboxes. Each lightbox can contain images, text, PDFs, or videos that explain specific product features, design elements, or technical specifications.
Example: Imagine showcasing a new product line. With a single tap on different product components, your audience can access detailed specs, high-resolution images, or demonstration videos, making product training or customer demos much more engaging.
2. Infographics with Layered Information
Turn static infographics into layered, interactive experiences that guide your audience through complex data sets or concepts. With touchpoints mapped onto your infographic, users can explore additional information or related content.
Example: A marketing team could use an Interactive Image to display a performance infographic where each section links to lightboxes with videos explaining key strategies, PDF reports on campaign performance, or text blurbs that provide context to specific data points.
3. Interactive Vision and Mission Statements
Many organizations have used Interactive Image to breathe life into their mission and vision statements. This feature allows companies to visually break down key elements of their statement and elaborate on each with lightbox content.
Example: A nonprofit might create an interactive vision statement where each goal or value is clickable, opening lightboxes with text descriptions, testimonials, videos of their work in action, or impact reports. This enables them to communicate their message more clearly and effectively during presentations or fundraising events.
4. Highlight Competitive Differentiators
Interactive Image is ideal for sales and marketing teams looking to emphasize their unique selling points (USPs). Create touchpoints over product comparison charts or marketing visuals to call out differentiators. The lightbox content could include detailed breakdowns, customer testimonials, or product videos that emphasize why your offering stands out.
Example: A software company could create an Interactive Image of a comparison chart that highlights key features of their platform compared to competitors. Each touchpoint could open a video demo, client testimonial, or a PDF explaining how the product outperforms the competition in specific areas.
5. Visualize Complex Concepts
Interactive Image also excels in educational or training settings, where explaining complex concepts is crucial. Whether it’s a flowchart, a roadmap, or a process diagram, you can layer touchpoints to provide deeper explanations and supporting material.
Example: A healthcare provider could create an interactive anatomy diagram where each body part links to lightboxes containing information on function, related conditions, treatment options, or links to clinical guidelines.
6. Customizable Experience for Different Audiences
One of the key advantages of Interactive Image is its versatility. You can tailor the touchpoints and lightbox content to suit different audiences, whether it’s internal training, client presentations, or public-facing materials.
Example: A real estate company could create an Interactive Image of a property blueprint. During a client presentation, users can tap different rooms to access lightboxes containing details such as room dimensions, renovation ideas, or even walkthrough videos of the space.