A product positioning template is your guiding light, providing a structured framework to define, strategize, and communicate your product's place in the market.
A well-structured product positioning template is your strategic compass, illuminating the path to effective product positioning and success. Whether launching new products or keeping tabs on market dynamics, this template ensures you are always on the right track.
While approaches may vary, this is the one our customers have found most helpful:
- Define yourself: Provide a short statement that describes who you are / what you do.
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Identify your Target Market: Identify your ideal customers, understanding their needs, desires, and pain points deeply.
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Define your benefits: List ways you help your target audience. Unearth the specific pain points your product solves and delve into how these issues affect your customers emotionally.
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Key Market Characteristics: Explore your customers' purchasing behavior, preferences, and what drives their decisions.
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Know Your Market Category: Identify and analyze your market counterparts—potential partners, competitors, and the intricacies of their business models.
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Analyze Competitors: Assess your competitors, listing their strengths and weaknesses in relation to your product.
Creating and navigating a product positioning template becomes a breeze with these steps:
- Download the ThinkHub Product Positioning Template.
- Send your ThinkHub Template to your ThinkHub.
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Set Clear Goals: Clearly define your objectives for the positioning exercise—whether launching a new product, entering a new market, or staying updated on market dynamics.
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Customize Your Template: Update any of the default Group labels to meet your needs.
- Enter your Information: Send your thoughts to the ThinkHub Canvas as notes. Feel free to make annotations, or share websites, images, or PDFs, with this information.
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Analyze and Share: Once your exercise is complete, use the template to generate a presentation, print it, or share it with stakeholders for valuable insights and input.