The Disney Creative Strategy (also known as 'Disney's Three Rooms') is inspired by Walt Disney's approach to projects. It empowers teams to brainstorm ideas that seamlessly merge the world of imagination with the practical realm.
The Disney Creative Strategy is a structured approach to innovation that encourages creativity while also ensuring that imaginative ideas are grounded in reality and thoroughly evaluated for practicality and potential obstacles. It's a valuable tool for teams seeking to balance visionary thinking with effective execution in their creative endeavors.
How to Implement the Disney Creative Strategy
To embark on a Disney Creative Strategy journey, download the Disney Creative Strategy ThinkHub Template. This will divide your workspace into three distinct parts. Use the T1V app to send your template to your ThinkHub.
Each segment symbolizes a different facet of the creative process:
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The Dreamer: In this phase, encourage your team to engage in unfettered brainstorming and idea generation. Ask 'what if' and vizualize ideal outcomes. Let your imagination run wild, encouraging free-flow creative concepts without constraints. The focus should be on exploring positive possibilities and desires.
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The Realist: After dreaming big, the process moves to a more practical stage. Here, the emphasis shifts to analyzing the feasibility of the ideas generated. Assume your ideas in the Dreamer Stage are attainable and work on creating a concrete action plan. Ask questions such as "How can we make this happen?" and "What steps do we need to take?" and list your answers here.
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The Critic: The final room involves critical evaluation. Scrutinize your action plans, look for potential pitfalls, weaknesses, and overlooked details. This is the place to adress questions such as "What could go wrong?" and "What improvements can be made?" This critical analysis helps refine the ideas and strengthen their implementation.